Brand sketch
Identity and story boards, presentation-ready
AI-accelerated · Human-guided
Your full brand strategy, built in one sitting.
Move from raw idea to a scored strategy, competitive landscape, and presentation-ready brand guide — with human judgment at every step.
One guided sittingStrategy before stylingKuala Lumpur
Agency-depth thinking.
AI-assisted momentum.
One coherent brand.
01 · The problem
Branding shouldn’t take weeks and a hefty budget.
Agencies are thorough but slow. Generic AI tools are fast but shallow. Alcheme combines strategic rigor with guided speed.
CompareTraditional agencyGeneric AIAlcheme
Timeline6–12 weeksMinutesOne guided sitting
CostRM30k–100k+Low, but limitedA fraction of agency cost
Strategic rigorHigh, but slow to iterateMinimal — no scoringObjectives scored on impact, risk, fit
ConsistencyManual handoffs across vendorsAd hoc, disconnected outputsOne brand DNA across every export
02 · The workflow
From brief to brand concepts, in four guided steps.
Each step is scored and reviewable. Nothing gets locked in silently.
- 01
Brief intake
Describe your brand in your own words — chat or form. Alcheme structures it into the fields that matter.
- 02
Objective selection
Review strategic objectives scored on impact, risk, and audience fit. Choose the two or three that matter most.
- 03
Vision to identity
Compare visual and verbal directions side by side before committing to one.
- 04
Brand guide assembly
Leave with a presentation-ready identity board, story board, and downloadable brand guide.
03 · Deliverables
A complete strategic toolkit — not just a logo.
Every deliverable shares one brand DNA, so nothing drifts between channels.
Brandscape
A competitive map across direct, indirect, and aspirational rivals
Moodboards & stylescapes
Your brand visualised in real context
Prompt exports
Ready-to-paste prompts for your favourite creative tools
Personas & journeys
Who you’re for, and how they experience the brand
Objective scoring
Every strategic choice scored on impact, risk, and fit
04 · Next step
See your brand built, live.
Bring your brand idea to a working session. Walk out with a scored strategy, a competitive map, and a presentation-ready brand guide — the same day.